![]() ![]() Though the formulation itself might not always be ideal for my sensitive skin, Color IQ delivers it in a shade perfect for me - cutting the time I spend hunting for the perfect product down to a fraction of what I used to go through. They have all been equally as satisfying. Since getting my match code, I have purchased multiple other products at the system's recommendation. I looked like I'd simply gotten the best night's sleep in my life. Wearing a full face of foundation and powder, I looked like I'd simply gotten the best night's sleep in my life - or had stumbled into the supernatural lighting influencers seem to always find. I have never in my life seen makeup disappear into my skin with such ease. Upon application, I gasped at what I was seeing. After the AI makes some suggestions, one of Sephora's human Beauty Advisors can walk you through the results and find the right foundation, concealer, tinted moisturizer, or pressed powder for you. Using this data, a proprietary algorithm with a dataset of over 10,000 skin tones matches you with a selection of products from Sephora's 25,000 SKU inventory sourced from 340 individual brands. The Color IQ process uses a simple handheld camera to capture your skin's shade, factoring in its unique depth, undertones, saturation, and skin type, while accounting for redness, freckles, or stray hair follicles. In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house - offering five times the numbers of skin tone matches than it had previously. Color IQ, originally developed in collaboration with the Pantone Color Institute in 2012, has generated over 14 million matches for the company, which has since introduced a sibling product, Lip IQ. There's so many factors that go into it and you want to make sure you're regulating that regularly."Īnd if even after using all this technology, the shade's still not right? Hopefully, you purchased from the right place.I was recently invited to demo Sephora's newly relaunched Color IQ technology at the company's 34th street location in New York City, where Sephora PRO artist Shawn Lumaban ran me through the process. ![]() "You might have more age spots, skin spots, there's from getting darker, the texture of your skin might be different from sun exposure. "I think it's dangerous, if you will - as dangerous as buying makeup can be - to kind of go into a store and find one thing you think you love today and buy them out and just keep it in your bathroom," Wolfer, founder, said. It's the science and the intelligent recommendation engines that are actually giving her recommendations, " said Asmau Ahmed, CEO and founder of Plum Perfect.īut whether you shop from home or go in-store, one thing’s for certain: even when you get the right shade, makeup buying isn’t a one-time ordeal. "We work with all brands and retailers, and we're completely brand agnostic. Most interesting, the color of tinted moisturizer I use was not among the suggested products, though a different shade by the same company was. I'll take it.īased on that description, the app recommended a range of products in all price points by pretty much every cosmetics company - from the drug store to the department store - that I had ever heard of. I tried it out, and once I snapped my selfie - getting a good one took a few tries to get the right lighting, which the app helps with - I was given the description of Soft purple lips, light with bright undertone, dark warm eyes and soft dark hair. Nobody else in the marketplace can claim to do that," said Amy Ford Keohane, COO of Plum Perfect. ![]() We're hyper-personalized, completely unbiased and we work for the consumer. We not only know what you look like, we know what the products look like and we can tell you why each product is a match for you. "It's the only product out there that can say with scientific certainty that we know what you look like. Their Color IQ kiosk takes a series of snapshots of your skin and then recommends the correct shade of foundation.īut what if you could skip the store all together? Plum Perfect, a just-released app, claims it uses science to foolproof the makeup-buying process, all from the comfort of home. It’s the fear of walking around in foundation that’s two shades too dark that keeps women coming to stores like Sephora, which has an in-store kiosk that helps you find your perfect match. ![]() "They're great for things like blush and eye shadow, things that have more wiggle room than, say, a full-coverage foundation." "They very much limit your possibilities in making a mistake," said Alexis Wolfer, founder and editor of. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |